citizenM reflects and learns from the needs of “the new global citizens”. Paramount among these needs: the desire for affordable luxury for the people.
Mobile citizens know what they like from good lodgings. This includes stylish design, great value, the best entertainment, sociable atmosphere, a comfortable bed and big fluffy towels. They need accommodation in a good location, and they could do without unnecessary or hidden costs. citizenM acted on these needs, wishes and desires.
What we do:
From day one, Colourcake has been producing a vast part of the citizenM branded materials. Nowadays, we manage the production and logistics of these branded items for all hotels worldwide. Besides the larger repetitive print projects such as “Do Not Disturb” signs, in-room guides, newspapers, room numbers, matchboxes and notepads, we also take care of their daily last-minute print requests.
Together with the citizenM production team, we have developed an online ordering and admin tool. The system takes care of a smooth and automatic workflow which is evident as the hotel chain is growing rapidly.