Right now, using the correct imagery for your campaigns or your social media feeds is extremely important. The existing content you had in your social media calendar probably won’t be appropriate for a world in lockdown.
At Colourcake, lots of our clients are in the fashion, hospitality and lifestyle industries, and they need to keep their social feeds looking fresh. So we thought we’d give you a helping hand and put together this handy checklist of content to avoid, and content to create!
Whether you’ve got a library of photos you ready to use, or you’re working with an agency like ours to set up mini at-home photo shoots, or you’re posting items to influencers to source your visual content, you’ll need to bear some rules in mind.
Want to watch instead of read? Go to our IGTV!
Let’s start with imagery and messaging it’s best to steer clear of:
‘Don’ts’ for Imagery
- Groups of more than two people
- Older people socialising with younger people
- Crowded spaces
- Pubs, bars, restaurants, cafes
- Beaches or national parks
- Festivals and carnivals
- People shaking hands or hugging
- Travel and exploring
- Identifiable images of heavily-affected areas
‘Don’ts’ for messaging
- References to going outside, going to events or social occasions
- Anxious messaging, or messaging that encourages panic-buying
- Pessimistic or negative messaging
- Overly-enthusiastic or blasé messaging that makes light of the situation
- Pushy messaging that makes people feel bad for not buying your product
Now we know that it might seem a little restrictive at first glance, but we’ve done the hard work for you!
Here’s your cheat sheet to give you some inspiration about the types of images and messaging that you can use:
‘Do’s’ for messaging
- Bringing the outside in
- Self-care & exercise
- Healthy eating, and feel-good treats
- Themes around “Social distancing” or “together, but apart”
- Brightening up your home - (in the Netherlands, we’re packing our houses with flowers!)
- Looking out for your neighbours
- Making connections remotely
- Kind gestures
- Resilience and determination
- Sharing good news - (in fact, a recent survey showed that, of people who were looking for non-coronavirus news, 70% are looking for more positivity in the content they consume)
‘Do’s’ for choosing models
- Small families & children
- Housemates and households
‘Do’s’ for locations
- Home interiors
- Gardens, greenhouses and patios
- Open windows
- Interiors and conservatories
- WFH desks
- Neutral streets or urban backdrops
‘Do’s’ for activities:
- Home cooking
- Getting takeaway delivered
- Painting or drawing
- Home workouts
- Duvet dens & pillow forts
- Exercising outside of the home
- Listening to or playing music
- Gardening projects
- Board and card games
- DIY projects
‘Do’s’ for items:
- Product shots
- Pets (they are the new co-workers)
- Babies and children (also new co-workers)
- Loungewear, slipper and pyjamas
- Bedding and homeware
- Flowers and candles
- Sofas, armchairs and blankets
- Blankets & cushions
The main takeaway? Play it safe with your subject and your messaging, but find innovative, exciting and engaging ways of presenting your content to your audience.
After all, sometimes we find the most creativity when we’re given stricter rules to and harder guidelines to work around.
Want to know more about the types of visual content you can use right now, and why? Head on over to our IGTV for a replay of our live coffee date session! You can find out more about this checklist, and see me answering some fascinating questions asked by our viewers, including:
What’s the difference between small and big businesses?
What can we post about the future?
How will it affect the way that brands post content after the pandemic is over?