Our friends from No Man’s Land asked us to help them out with addressing a younger target audience. As part of this new strategy, the Italian based fashion brand also needed help with building the new brand website, appealing to both the original and the younger audience.
Our basis was to create a new Styleguide, which would lead us to the best strategy. We gave a voice to the story that has never been told to the younger women and continued from there. The styleguide led to the new SS18 photoshoot in the heart of Amsterdam, all managed by Colourcake. We designed and built the website in a WordPress template, in where we integrated Analytics and improved SEO.
This successful collaboration led to an even more intensified partnership – Colourcake now is one of their main partners in advising both online and offline campaigns.