Back to overviewNext project
Back to overviewNext project

Basic Fit

Building more muscle to their established identity

Content strategy

Creative design



DTP graphic design

Motion design

“Go For It!” is Basic Fit’s tagline, and you can bet we did just that when they asked us for branding support. With 2 million members and 973 clubs active in 5 different countries, Basic-Fit is best known for its bright orange, well-equipped fitness centres and its down-to-earth pricing that makes fitness accessible to many. Their request involved skimming down their 125 page brand book into a condensed version, while still clearly communicating their brand story and sharpening their essence throughout.