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Coast Cycles

Riding toward a new future with sustainably produced bikes and killer branding

Creative design



DTP graphic design

Coast Cycles, brought us on a ride to defining, creating and executing their unique brand personality. Their goal: to create a community that could experience joy and freedom while riding their sustainably made electric bikes. We defined their brand personality on a clean and timeless visual identity to create space to let the bold design of the bikes stand out. We wanted their online visibility to be enhanced and solidified, so we created a social strategy to connect to their aspired community.