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Comfort Studio

Feel-good vibes from start-to-finish on this branding project




Content creation

Since 2009, ‘feel-good’ fashion label Catwalk Junkie has been making headway in women’s fashion with their creativity, passion and ‘infinite pursuit of happiness’. We had the opportunity to team up with the CJ team in order to help them in elevating their visual identity as well as defining a new identity for their sister collection Comfort Studio. Comfort Studio is a collection of sustainably sourced styles specialising in loungewear. We collaborated from start to finish on Comfort Studio. Starting with a full brand personality –– from the who, how and what –– to constructing a social strategy. We also created and produced a content campaign to present the new brand.