Diageo needed help developing and refining its luxury department branding, including a range of products, printed materials, premium packaging, presentations and content.
To solidify Diageo’s foothold in the luxury market by creating a distinct visual identity for an upmarket audience across a variety of brand touchpoints.
By becoming an extension of Diageo’s marketing team, providing end-to-end support on everything from concept development to printed materials in the luxury department.
The approach
When it comes to high-quality whiskey and premium spirits, there’s no need to spin the bottle further than Diageo. With esteemed names like Johnnie Walker, Don Julio, Talisker, Singleton and Tanqueray under its umbrella, we were initially contacted to enhance the group’s luxury portfolio, acting as an extension of the in-house team for marketing and branding purposes.
Our journey started with a premium packaging project for Johnnie Walker Blue and quickly evolved to include everything from branding materials and content creation to visual identities for the likes of Diageo Luxury Brands. Other projects include the design & production of release packaging boxes, menu cards, presentation materials, point-of-sale (POS) assets and more.
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Mayoneur
“Donut cookie oat cake jelly cake sugar plum croissant caramels muffin. Lemon drops caramels jelly jujubes sweet tiramisu jelly beans gummi bears. Tart shortbread powder jelly jelly-o chocolate cake icing.”
- Founders - Glenn & Geert
The result
