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Multiple campaigns created with a refreshed brand identity.


Content strategy

Campaigns & 360 roll out

Content creation

A collaboration that began in summer 2021, we have been on quite the creative journey with Dutch jeanswear brand, Garcia. Approaching their 50th birthday, Garcia wanted to refresh its story and identity and asked us to help with a whole new brand identity. This successful project led to extended trust from the Garcia team, which allowed us to realize two 360 campaigns for them; the SS22 campaign and “Our Most Sustainable Jeans … so far” campaign. We carried out both campaigns with an organized structure, beginning with relevant research to guide the collaborative brainstorm internally, leading to two final concepts (per campaign). Both productions required our expertise on both pre-and-post phases, incorporating many of our services and resulting in delivering a broad range of assets for the client’s online and offline channels.