Tommy Hilfiger needed support with its extensive creative workload, spanning 115 countries and representing $6.5 billion in retail sales.
Enhance Tommy Hilfiger’s brand presence and global marketing impact by providing consistent, high-quality creative output across content, design and print.
Working closely with the brand’s in-house marketing team and creative teams, Colourcake have acted as an extension of the business, providing essential daily support across a range of projects.
The approach
Our six-year collaboration with fashion powerhouse Tommy Hilfiger has never lacked style or ambition. We’re a one-stop shop for the brand’s nuanced needs, working closely with the brand’s internal creative studio, we've grown as a partner to provide daily design assets, campaign content and event identities, point-of-sale (POS) materials and ongoing content support – tackling projects of all shapes and sizes.
Highlights include launching Tommy’s TikTok with exclusive London event footage, concepting and creating the Tommy Jeans campaigns and filming a YouTube series on denim innovation.
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Mayoneur
“Donut cookie oat cake jelly cake sugar plum croissant caramels muffin. Lemon drops caramels jelly jujubes sweet tiramisu jelly beans gummi bears. Tart shortbread powder jelly jelly-o chocolate cake icing.”
- Founders - Glenn & Geert
The result
Highlights include launching Tommy’s TikTok with exclusive London event footage, concepting and creating the Tommy Jeans campaigns and filming a YouTube series on denim innovation.
