We collaborated with Buddha to Buddha in order to increase awareness of their ‘Be Bold’ campaign with new target audiences. Through elevated video content, we developed a campaign that encouraged fans and consumers to discover new ways to express themselves with the latest styles of the season. We started with a detailed market and target audience research to define a strong concept that would align to the brand’s identity. This led us to a concept where we focussed on highlighting the individual identities of models with aligned values to Buddha to Buddha. We interviewed the models and asked them their perspectives on ‘being bold’. The outcome? A two-part video campaign in which we approach two different target audiences: “The Keepers” and “The New Kids.” We developed multiple videos, reels and Instagram stories keeping each edit fresh with the consumer top of mind. All of this, in just three days.