Basic-Fit

Branding Content

“Go For It!” is Basic Fit’s tagline, and you can bet we did just that when they asked us for branding support. 

With 2 million members and 973 clubs active in 5 different countries, Basic-Fit is best known for its bright orange,  well-equipped fitness centres and its down-to-earth pricing that makes fitness accessible to many. 

Their request involved skimming down their 125 page brand book into a condensed version, while still clearly communicating their brand story and sharpening their essence throughout.

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