Calvin Klein

Content Strategy

For over 50 years, Calvin Klein has been known for its modern and minimalist approach to design, provocative imagery, and authentic connection to culture that has resonated for generations. The minimalist canvas for creative exploration that makes our fashion hearts beat faster. So, you could imagine we were very excited when Calvin Klein asked us to develop their full content strategy for Calvin Klein Europe.

To begin with, we started visualising their target audiences of focus. To bring it all together, we constructed a content calendar that included the channels of focus, amount of content, content types, formats and specifications, and cadence of the rollout. We have maintained a continuous relationship where we work together on strengthening the Calvin Klein brand presence even further.

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