New Balance

the problem

New Balance EMEA needed to launch a new premium sneaker series: Made in Britain. 

With a heavy focus on high-quality sneaker production from the tiny British village of Flimby in Cumbria, and four stories featuring London, Paris, Tokyo and New York to display, New Balance needed a new online flagship environment to showcase their new premium sneaker range.

the colourcake solution

In co-creation with New Balance’s internal development team, we designed the New Balance premium showcase page, translating the story of the Made in Britain range into an inspirational, high-quality website design.

We also work with New Balance on brand material project management, including in-store POS creation - and there are many more exciting projects in the pipeline!

the result

New Balance were able to launch their new premium sneaker range with an exciting stand-out online flagship experience, thanks to our pretty awesome web design, delivered within a quick turnaround time.