the problem

Veloretti is an Amsterdam-based bicycle brand that’s growing fast. They produce timelessly stylish bicycles at an affordable price by cutting out the middle man and selling directly to the consumer.

When they came to us, their website was in need of a facelift and the summer campaign needed to be prepared. But they had no brand guidelines and no brand identity.

the colourcake solution

The first thing we addressed was the lack of identity.

Through strategic and design thinking sessions, we helped them to develop a powerful brand identity, define their tone of voice, create an exciting visual identity and a social playbook, all neatly wrapped up in a brand book. From this strong foundation, we designed a brand-new website.

the result

Veloretti now has a strong, fresh identity that can be easily translated across every customer touchpoint. They’ve seen better brand recognition and higher conversion rates.

In five years, they’ve conquered the Netherlands. Now they’re ready to take on the rest of Europe.

Veloretti. Born in Amsterdam, handmade in Europe, personal in all cities. Defined by Colourcake.