Yays

the problem

Yays concierged boutique apartments unlock the city’s most character-filled, off-the-beaten-track neighbourhoods.

With five locations in Amsterdam, one in Barcelona and more on the way in Paris and Antwerp, they need to ensure a seamless brand experience across every touchpoint, anywhere and any time.

the colourcake solution

We redesigned and produced the famous Yays “Neighbourhood Guide”.

In collaboration with their marketing department, we create a variety of innovative solutions for both print and digital requests, ensuring that their powerful brand story is accurately translated across every touchpoint.

the result

We act as Yays’ international creative specialist, delivering the lightning-fast, consistent creative production of personalised Yays branded content, and helping to strengthen and cement their brand in every country they are present in.