Netflix (no introduction needed...) asked for our help in developing a social strategy for the launch of a new German series ‘Tribes of Europa’. How could we say no to such a cool project?
We started out with collaborative working sessions to define the strategy as well as campaign roll out for awareness and engagement around the show. From the social strategy we created content roadmaps and partnered with the Netflix creative team to develop all content for a 5 month period. For additional awareness, we supported the team in creating an extensive influencer tiered strategy as well as talent outreach and management across all campaign phases. Last but not least, we activated all social channels from posting to community management and reporting.